{"id":3220,"date":"2020-04-06T10:15:39","date_gmt":"2020-04-06T10:15:39","guid":{"rendered":"http:\/\/topdiag.com\/?p=3220"},"modified":"2020-08-31T10:03:30","modified_gmt":"2020-08-31T10:03:30","slug":"top-diagnostics-anunta-o-noua-identitate-vizuala","status":"publish","type":"post","link":"https:\/\/topdiag.com\/ro\/2020\/04\/06\/top-diagnostics-anunta-o-noua-identitate-vizuala\/","title":{"rendered":"Top Diagnostics anun\u021b\u0103 o nou\u0103 identitate vizual\u0103"},"content":{"rendered":"

De peste 20 de ani Top Diagnostics aduce tehnologie medical\u0103 de v\u00e2rf pentru laboratoarele clinice din Rom\u00e2nia.<\/strong><\/p>\n

De-a lungul acestor ani Top Diagnostics a devenit o structur\u0103 cu un nucleu solid, dinamic\u0103, concentrat\u0103 pe inova\u021bie \u0219i excelen\u021b\u0103 \u00een diagnosticul de laborator. Mai important, a reu\u0219it s\u0103 construiasc\u0103 \u0219i s\u0103 dezvolte, at\u00e2t \u00een interiorul c\u00e2t \u0219i \u00een exteriorul companiei, o comunitate de profesioni\u0219ti care pune \u00een centrul preocup\u0103rilor de zi cu zi grija pentru pacient. Toate acestea au propulsat Top Diagnostics printre cei mai importan\u021bi distribuitori din domeniul dispozitivelor medicale.<\/p>\n

Lansarea noii identit\u0103\u021bi vizuale marcheaz\u0103 acest parcurs \u0219i ilustreaz\u0103 aspira\u021bia Top Diagnostics de a fi mereu \u00een pas cu evolu\u021bia tehnologiei, de a furniza solu\u021bii personalizate adaptate nevoilor comunit\u0103\u021bii medicale, asigur\u00e2nd \u00een acela\u0219i timp o dezvoltare durabil\u0103 a companiei.<\/p>\n

\u201cC\u00e2nd vorbim despre inova\u021bie, vorbim despre cum putem schimba ceva, acum, \u00een prezent, folosind cea mai avansat\u0103 tehnologie, iar \u00een medicin\u0103, inova\u021bia salveaz\u0103 vie\u021bi atunci c\u00e2nd devine accesibil\u0103 profesioni\u0219tilor din s\u0103n\u0103tate. La Top Diagnostics anticip\u0103m nevoile comunit\u0103\u021bii medicale \u0219i propunem \u00een permanen\u021b\u0103 solu\u021bii inovatoare, expertiz\u0103 \u0219i suport tehnic menite s\u0103 rezolve cele mai diverse provoc\u0103ri profesionale. Suntem convin\u0219i c\u0103 noua identitate vizual\u0103 reu\u0219e\u0219te s\u0103 surprind\u0103 aceast\u0103 dinamic\u0103, ne reprezint\u0103 \u00een etapa actual\u0103 de dezvoltare a firmei \u0219i ne inspir\u0103 pentru viitor.\u201d R\u0103zvan Istrate, Director General Top Diagnostics<\/p><\/blockquote>\n

\u201cPrin noua identitate vizual\u0103 mi-am dorit s\u0103 aducem \u00een prim plan nivelul de dezvoltare atins de companie. Top Diagnostics a creat \u00een timp o echip\u0103 consolidat\u0103, cu expertiz\u0103 \u0219i cu o profund\u0103 \u00een\u021belegere a nevoilor pie\u021bei din Rom\u00e2nia. Pe parcursul acestor 22 de ani de activitate, cu responsabilitate \u0219i implicare, Top Diagnostics a atras o comunitate de profesioni\u0219ti cu valori \u0219i aspira\u021bii similare, al c\u0103rei obiectiv \u00eel reprezint\u0103 excelen\u021ba \u00een diagnosticul de laborator.\u201d Ariadna L\u00f6wendal D\u0103nil\u0103, Pre\u0219edinte Top Diagnostics<\/p><\/blockquote>\n

\"\"Conceptul noului logo \u0219i promisiunea Top Diagnostics pentru viitor<\/strong><\/p>\n

Noul simbol grafic reprezint\u0103 compania Top Diagnostics ca liant \u00eentre \u0219tiin\u021b\u0103 \u0219i om: pornind de la reprezentarea stilizat\u0103, cu forme organice, a celulei \u0219i a moleculei, trec\u00e2nd prin modul de exprimare al codului genetic \u0219i ajung\u00e2nd la un alt sistem de comunicare codificat, precum limbajul Morse, noul logo a fost g\u00e2ndit s\u0103 se poat\u0103 declina ca reprezentarea monogramei TD \u00een acest limbaj. Astfel, numele Top Diagnostics devine o reprezentare subtil\u0103 a tehnologiei \u0219tiin\u021belor vie\u021bii, at\u00e2t de actuale, \u00eentr-un mod inedit, care \u021bine cont de felul \u00een care natura codific\u0103 informa\u021bia genetic\u0103 pe care o transpune mai departe \u00een molecule, apoi \u00een celule, iar omul creaz\u0103 la r\u00e2ndul s\u0103u moduri universale de comunicare precum limbajul Morse.<\/p>\n

\u00cen acelasi timp, simbolistica noului logo exprim\u0103 \u0219i ideea de comunitate, care cre\u0219te \u0219i evolueaz\u0103, at\u00e2t din interiorul c\u00e2t \u0219i din exteriorul companiei.<\/p>\n

Din punct de vedere cromatic s-a optat pentru albastru electric, ce devine culoarea principal\u0103 a logoului, \u00eentruc\u00e2t reune\u0219te valorile companiei: stabilitate, claritate, consecven\u021b\u0103. Prin nuan\u021ba electric\u0103, intens\u0103, albastrul cap\u0103t\u0103 o valen\u021b\u0103 proaspat\u0103, inovativ\u0103, modern\u0103.<\/p>\n

Partea vizual\u0103 este completat\u0103 de noul slogan care concentrez\u0103 tot ce ne define\u0219te \u00een etapa actual\u0103, reunind at\u00e2t demersul estetic, c\u00e2t \u0219i misiunea \u0219i aspira\u021bia pentru viitor:<\/p>\n

\u201cOutstanding technology. Outstanding experiences\u201d<\/p><\/blockquote>\n

Cea mai ampl\u0103 dezvoltare a identit\u0103\u021bii este \u00een acest moment \u00een zona digital\u0103 \u0219i se reflect\u0103 \u00een noul site www.topdiag.com<\/a>.<\/p>\n

 <\/p>\n

http:\/\/topdiag.com\/content\/uploads\/2020\/04\/1-new-td-2020-720.mp4<\/a><\/video><\/div>\n

St\u0103 scris \u00een ADN-ul nostru s\u0103 privim spre viitor, s\u0103 dep\u0103\u0219im limitele a ceea ce se poate face ast\u0103zi pentru un viitor mai bun.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

De peste 20 de ani Top Diagnostics aduce tehnologie medical\u0103 de v\u00e2rf pentru laboratoarele clinice din Rom\u00e2nia. De-a lungul acestor ani Top Diagnostics a devenit o structur\u0103 cu un nucleu solid, dinamic\u0103, concentrat\u0103 pe inova\u021bie \u0219i excelen\u021b\u0103 \u00een diagnosticul de laborator. Mai important, a reu\u0219it s\u0103 construiasc\u0103 \u0219i s\u0103 dezvolte, at\u00e2t \u00een interiorul c\u00e2t \u0219i […]<\/p>\n","protected":false},"author":1,"featured_media":3225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-3220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-releases"],"_links":{"self":[{"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/posts\/3220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/comments?post=3220"}],"version-history":[{"count":16,"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/posts\/3220\/revisions"}],"predecessor-version":[{"id":3605,"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/posts\/3220\/revisions\/3605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/media\/3225"}],"wp:attachment":[{"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/media?parent=3220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/categories?post=3220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topdiag.com\/ro\/wp-json\/wp\/v2\/tags?post=3220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}